New Delhi, 2nd Oct’ 13: With increasing industrialization, pollution and urbanization, the environment preservation and conservation has taken the utmost importance for the continuity of life. Depleting natural resources, rising population and ever rising demands of natural resources have disturbed the balance of nature and is resulting in natural calamities across the globe.

Godawari Power and Ispat Limited (GPIL), A Hira Group Company, has been primarily linked with the utilization of natural resources and understands its responsibility towards their efficient utilization and conservation. Over the years, GPIL and its subsidiaries have taken several awareness and resource conservation initiatives including seminars, tree plantation drives, educational campaigns, development of eco friendly industrial technologies, health campaigns and social infrastructure. GPIL has been primarily focusing on educating people and societies to increase their sensitivity towards the environment. To further strengthen its commitment towards a green society, GPIL has recently launched a environmental awareness cycling tour, Sankalp 2013,covering 6 Indian states and travelling a long distance of 1600 Kms.

Sankalp 2013 involves 6 cyclists who have  covered a long distance of 1600 kms and travelled from Village Kacchee, Chhattisgarh to Central Park, New Delhi. Along with the success of this iconic event, GPIL launched a new industrial brand for its superior, high quality iron ore pellets. Ecopel is the world’s first iron ore pellet brand. It has been created by GPIL for their pellets which are created using the ores from their captive mines. The pellet brand has been named asEcopel and is positioned to be ecologically viable. The main focus of the brand is to promote health, safety and spread environmental awareness.

The brand Ecopel provides superior services making it a differentiator in the Steel industry. Ecopel provides SMS and Online tracking of the product with realtime logistics updates. Godawari Power and Ispat Limited has also set up a complete technical department for providing Online, Onsite and 24×7 helpline for the technical support related to the usage and other industrial issues. It is one of the few products in India which is OTIFIC (On time, in Full, Invoice correctly) ready from the day one of its launch. Since Ecopel has been launched to spread the awareness for Health and Safety, GPIL will conduct regular seminars and trainings and is working towards creating the educational material on pellets for the ready reference of the end users.

The team of cyclists arrived at Central Park wearing the Helmets having the Ecopel logo on them. Brand Ecopel has covered a long distance and has spread the awareness in the Industry for this ecologically superior product. Following the arrival of the team, a launch event for the brand took place at The Park in Delhi where several industry experts, media persons and brand consultants were invited. The Ecopel brand was formally launched By Mr. Abhishek Agrawal, Executive Director, Godawari Power and Ispat Limited.

The management of GPIL also awarded certificates and trophies to the cyclists followed by a short photo session of the team members. The event also covered a technical seminar on the pellets showcasing the chemical superiority of the pellets produced by GPIL compared to Sponge iron.

GPIL realized the need for an industrial brand to communicate its differentiation in the industry and to highlight the product on the global platform. To make this a reality, GPIL hired New Delhi based Brands of Desire, a strategic brand consulting and design company that has several years of experience working with group branding assignments in India and Internationally offering a complete spectrum of branding solutions leading to an effective and consistent use of Brand Communications.

About Hira Group

Hira Group is a group of companies founded in 1965 with more than 6000 employees and total revenue in excess of Rs. 3,000 cr in 2012-13.

The group is a conglomeration of 14 companies across India and operates independently through its own board of directors and shareholders. While group companies Godawari Power and Ispat Ltd. and Hira Ferro Alloys Ltd. are listed on Bombay Stock Exchange India, Godawari Power and Ispat Ltd. is listed on National Stock Exchange India.

Abhishek Agrawal, Executive Director, Godawari Power and Ispat Limited

An engineer by education and the youngest son of Shri B.L. Agrawal, the second generation entrepreneur Shri Abhiskek Agrawal works in making Hira Group a leader in the steel industry. Aged 26 years, He is brilliant in management, and understands all dynamics of a project before pushing it forward. He successfully laid foundation and operated the Pellet Plant of Godawari Power & Ispat Limited(GPIL). Being the Chief Executive Officer, he exercises complete authority over the operational, functional and purchase activities. His passion for leadership takes Hira Group to new heights.

GROWTH

Other than being one of the fastest growing and a leading player in the industry, we don’t just define our growth in terms of increasing our revenues or profits but look forward to creating sustainable growth and wealth for all our stakeholders. We wish to create everlasting benefits for our shareholders, employees, customers, vendors and community, who have always shown their commitment and faith in us. Our aim for sustainable growth is driven by developing new production technologies that utilize natural resources in the most efficient manner, serving the under privileged community and spreading awareness on environment, health & safety.

STRONGER

Making prudent choices has always been the core strength of HIRA. It has given us first mover advantage in several business sectors and the industry as a whole. While we are ambitious to grow bigger, our growth has never compromised on values and processes which have given us long term benefits making this growth stronger and real. We never invest in exciting but intangible opportunities and always ensure that the return on investments is there for everyone to see. We believe in steady but sure growth and achieve it through our seamless execution capabilities. What makes us stronger is our openness to change, acceptance of new systems & processes, and technological advancements, which make us, front-runners in our industry in whatever we do.

TOGETHER

One of the underlying factors in realizing stronger growth is our ability to make it inclusive for all our stakeholders, giving a whole new meaning to working together in realizing our objectives. The HIRA family has been growing adding new members, developing new relationships and forming new associations. We work and strive to keep our organization intact, preserve it and pass it on to the future generation of leaders. It gives us immense pride to say that we are thinking together, acting together, living together, working together and GROWING STRONGER TOGETHER.

Taking a giant leap towards making eco-friendly energy in India, the CSP plant features state of the art parabolic trough, the technology named Euro-trough SKAL ET-150, and had commenced supplying infirm electricity to the grid on 5th June 2013, the “World Environment Day”. The plant has been built in approximately Rs. 800 Crores (USD 145 million) and is expected to displace approximately 11,30,000 tons of CO2 in a year. The plant is capable of lighting 200,000 Indian homes, while simultaneously preserving the environment. With its achievement, GGEL has been successful in building a road to sustainable energy solutions for India.

“The successful commercial operation of the GGEL 50MW project is a milestone in India’s energy diversification strategy and a step towards long-term energy security”, said J.P.Tiwari, CEO of GGEL. “It was a great learning experience to work closely with our national and international partners. Sharing our expertise and capabilities has given us confidence to undertake similar large-scale projects in future, anywhere under the sun. While we are buoyed by this success, we also know that we have a long way to go in establishing this technology firmly in the home ground, by maximizing exploitation of solar energy to generate more power and by bringing down the cost of such projects through indigenization and optimization.”

Siddharth Agrawal, Managing Director of GGEL commented “It was an incredibly tough journey filled with challenges, questions, detours and self doubts, but the GGEL team exceeded the market’s expectations as far as project construction and commissioning was concerned. This has been a collective effort, and we are grateful to all who helped us realize this dream”.

Though the technology is based on solar energy, it’s unique engineering ensures that the power plant can continue to generate electricity long after the sun sets or is obscured by clouds. CSP stations with parabolic trough technology are steam-driven power stations that generate electricity from heat. Parabolic mirrors arranged in long rows concentrate the solar radiation onto the receiver, inside which a carrier liquid is heated to almost 400 degrees Celsius. The heat, in turn, is used to raise steam that drives a conventional steam turbine and creates electricity. The extraordinary aspect about CSP electricity is its dispatch ability in the form of heat. The energy can easily be stored and fed into the grid when power is really needed, be it day or night, cloudy or sunny. This facilitates load management in grids – a factor destined to be of increasing importance as the contribution of solar energy to India’s electricity mix rises.

About Hira Group, GGEL and GPIL
Hira Group is a group of companies founded in 1965 with more than 6000 employees and total revenue in excess of Rs. 3,000 crores in 2012-13. The group is a conglomeration of 14 companies across India and operates independently through its own board of directors and shareholders. The business verticals of Hira Group include Steel, Ferro Alloys, Energy, Mining, Cement, Technology and Real Estate.

GGEL & GPIL are part of Hira Group. While group companies Godawari Power and Ispat Ltd. and Hira Ferro Alloys Ltd. are listed on Bombay Stock Exchange India, Godawari Power and Ispat Ltd. is also listed on National Stock Exchange India.

GGEL was formed with an objective to tackle the growing energy requirements of the country in an ecologically sustainable manner. The company’s focus area is power generation using renewable sources such as solar energy, geothermal energy, wind energy, etc. with a mission to strike a balance between people, profit and the planet. GGEL pictures a sound environment, for they are working towards creating more sustainable energy solutions for India and around the world. GGEL’s experienced and expert team is targeted towards one goal, clean energy for everyone.